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Anthrocenter:

Holds a vision to unite the diverse talents of corporate/business anthropologists with the immense expanse of
worldwide corporations.
Provides some of the fastest consumer research with our Ask Consumers Now™ easy query page
One of the largest consumer active intelligent data warehouses in the world
Predicts behavior over a variety of conditions with our Virtual ConsumerLand™ Avatar Modeling System
Prepares corporations to enter global markets: established, emerging and unexplored

Opening up usage of our massive database allows informational access like never before. Now, we can query in a live
format over 50,000 individuals with the possible turnaround time of 24 hours. Know it fast, reliably and economically with
our fast info queries.

Also, using our Virtual ConsumerLand™ Avatar Modeling System, we can project consumer behavior over time. Think of
online simulation video games where thousands of individuals are modeled. Mark those individuals with the
characteristics of known consumers. Then watch what happens.

You can learn about how consumers react not only to your product and marketing strategies, but also how the effect of
your competition may change consumer behavior. Consumers have limited time and money. We can help you understand
their future behavior probabilities to best design your own success. Our Real-time Information Consumer Avatar Modeling
System brings in-depth answers to nearly any corporate/consumer query using Consumer Avatars, which were built over
the past 29 years of research. These avatars reflect a specific consumer and may be used to predict behavior over time
using multiple variables. Based on an ecological system and similar to population dynamics of massively multipleplayer
online games, the modeling procedure takes into consideration the environment of current times, the geo-political-cultural
influences, personal beliefs and motivations to model a run over time in an effort to predict consumer behavior. The
simulation for the model essentially builds cities and suburbs then populates them with consumers. The avatars interact
over time according to the vectors programmed into that specific situation.

Offering help with consumers, your own company and global markets. Increasing profits, beating the competition,
improvement in employee production, creativity and communication; greater success in product innovation, design and
marketing; and increased predictive skills targeting consumer trends and behaviors, and delineating the competition
impact - culminates in the results of anthropologists in the business field. Opening our extensive database services
allows precise depiction of consumer reality sets. Educating corporate professionals in the skills of anthropological
techniques brings valued understanding in all facets of the business realm. The marketplace has gone global, are you
there yet?
Go Global, Go with the Center

What is corporate anthropology?

Besides being one of the best new methods

raising profits, by

understanding consumers,

innovation with

employees and

analyzing

competitors, a

corporate

anthropologist is trained to

enter new

situations and to assess

trends, patterns,

concepts and

beliefs held by

group.

From the

information, a "reality set" is assembled of group

perception and means of

navigating

life

situations. The method

may be

applied

from

small

groups

to large

populations

for successful

and

quantifiable

predictions and strategies. New to the center is

certification

program

for

corporate

anthropology.

Anthropology is a

rare degree and experience in the

corporate/consumer/competitor

realm

is far more

unusual. Unlike

MBAs,

anthropology

degrees

are so unusual that there is only one

undergraduate

anthropology degree

for every

26 in

business

and one

anthropology Ph.

for every 235 MBAs. Textbooks now have

chapters

on business

applications. The

University of South

Florida has created a course of

study for

anthropologists

headed for

commerce. Here at the Center,

you can find

the

means

to attain

additional success in

the global business

environment.

For more

information about

becoming a

corporate

anthropologist

or receiving

training for your staff,

contact

. Our

program is

specifically

tailored

to train

corporate

professionals in anthropological

techniques

geared

specifically for the business

world.

What happens at the center?

When corporate needs require:

Increased profits using in-depth information about consumer beliefs and predictive behavior.
Stay ahead of competition by knowing consumer attitudes about the other companies.
Results from computer modeling of consumer and also competition patterns.
Rapid turn-around in information gathering, as fast as 24 hours.
Significant fiscal savings in human work hours.
Assurance in advertising/marketing plans.
On target tactical predictive functions.
Analysis within the corporation to improve human systems, communication and idea generation.
Training for establishment of in-house corporate anthropology methods.
Sources for corporate anthropologist specialists.
A one-stop location for improving inter-workings within the corporate environment, intelligent and predictive
demographics with modeling capability, and insight into competitors' impact upon consumers.

The Database: 30 Years - Over 11,000,000 People - Active intelligent data and modeling - Accurate prediction

Demographics give you dots on a map.

We give you thoughts, beliefs and lifestyles on a map.

Knowing how consumers think

provides clarity on how consumers

react; taking prediction to

another level. We get

into

their heads for

the

most

accurate

prediction possible

with lightning-

fast answers saving both time and money

Nobody

does it faster, better or

cheaper. We

have refined

this for

nearly

decades, have customized computer

programs which are

time

tested in the real world for

accurate

information

Over 30 years collecting and tracking US consumer thoughts.
Expansion into European and Pacific rim countries.
Real-time updates of changing consumer modalities/thoughts/trends with nearly immediate turn-around for
simple questions.
Identification and tracking of elements (concepts/ideas) over time since 1979.
Evaluation of client product, presentation and marketing from R&D onward in context of consumer indications.
Modeling of product cycle by utilizing elements such as competition, consumer receptivity and currents within
consumer culture. Impact analysis of competition regarding consumer attitudes of their prospective product lines
and advertising campaigns.
Training to replicate our time-tested methodology.

Market research and evaluation

at your fingertips on a single question or subscription basis.

You

could hire

employees

with benefits or

have our

entire company working for you, saving

you

time

and money with research and

analysis already

completed. Single questions run

through

the

entire

database of the current year are only $

,000.

This enables you to

query

over

0,000 people

across the US plus it

also

includes the full-run

modelling of consumer

reaction

to your query.

Multiple queries bring costs down to $

1,0

00 per query. Also

available

annual

subscription

customized to your

corporate needs. We have the fastest, most

reliable,

time-tested

methodology

and

modeling

system. Turnaround time is

only

one week,

with non-

business day and

24 hour turnaround available for a

slight increase

cost. All

information is

nondisclosure. If

needed, a per

competitor non-compete contract can create

the exclusive

rights to usage of

our

information by your company.

How it works:

For over

years we used anthropological methods for intense data collection

over 200 US cities.

This is not the

person with a

clipboard

in the mall

who is

randomly

asking people a question

or two. This is

scientific method of

hiring

individuals

for

multi-

day

interviews,

home visitation, and long-term observation of personal

attributes.

Anthropologists

are

not known

drop into a

tribal group, say a

few

hellos and

questions, then

extrapolate the

dynamics of a culture. We are meticulous and as

complete as

possible; think

of the

archaeological

digs

using

toothbrushes

and teeny scrapers. Then project this into a

population and

you will have

some

idea of the

vast effort the information

collection

process

entails.

Petabytes of information

came together to create the ultimate in cultural

reconstruction, placing an

ethnographic

concept per

population

group specific to geographic

region

or age cohort. In some cases, we have

tracked the same

individuals time

for an

age/growth/change chart. By

learning the beliefs, the very culture of vast

numbers of

people,

can create a Reality Set of

standards

from

which to predict everything from

types of large

household purchases,

brand

loyalties, preferences for large or small

candy

bars, car

usage

showing

what consumer

needs shall be in

the

next few

years,

what genres and

issues will

draw crowds into

the

movie theaters;

anything from

the grand scale to

the

smallest

interests

can be

modeled and

predicted. In the past our center worked

exclusively

with

only a few

clients,

however the

technological advances now allow us ease of

usage,

prediction, access

into the

data and

modeling at

unprecedented level.

Examples of Query and Modeling Usage:

Film studio asks moviegoer reaction to theme, actors and concepts before any purchase of the script goes forward.
Automobile manufacturer learns the trend in consumer needs ahead of time, allowing for R & D to target the product
to the market.
Housing market can be anticipatory by predicting living needs, lifestyle changes and fiscal willingness to invest in a
home.
Non-US corporation desires to enter the US market and wishes to test the waters for product acceptance, packaging
design, pricing and competitor analysis.
Snack companies can analyze diet patterns for improved sales, riding the consumer curve for greater success.

When a corporation knows the consumer, products become streamlined significant money-saving methods. Contact us for
our information regarding how we can assist your corporation to cut budgets and increase profits with targeted
information. We can track and predict consumer trends, patterns, thoughts and beliefs over the 29 year period with ease,
showing growth, change and altered spending ideals.

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