Global Selling

Selling Products in Global Markets

In years long past, a company would create products, hire sales staff and push the products to the consumers. Then, a
few companies make the breakthrough discovery about how important it is to understand consumers. Because the US
was the world's largest consumer nation, knowledge about US consumers was/is paramount. International companies
wishing to expand into the US market also needed this information. Consumers

Now the entire planet is moving into a global market, where products are created from materials mined across the
planet, manufactured in parts from different countries, assembled in another country and markets in yet another set of
countries. We no longer are isolated economically. Just as the Internet is uniting the peoples of the world, our system of
R & D, manufacturing, marketing and sales depends on the knowledge of cultures across the globe. Culture in this
context means the paraphrased anthropology definition: the different ways people across the world live, think, act, speak
and believe. Whatever is not brought forth from our genetic heritage is our culture. It is a lot of in-depth information for
a single individual to hold in his or her mind, difficult to easily access until the current evolution of computers, databases
and modeling programs.

In the past, many companies have made costly mistakes while doing business in other countries. They moved forth as
though there was no difference between US consumers and those elsewhere. Millions and even billions of dollars have
been lost because a company assuredly stepped into truly unknown territory. Had anthropologist been consulted,
companies would have realized that a car name translated badly, a slogan offended their ancestors or the storefront
concept they established would fail. The people would not buy the products for many reasons.

Move into New Markets with Confidence

With the expertise of staff at Anthrocenter, your company can create new products or tweak established products to
move into new markets. For example, the emerging markets of India and China represent huge opportunities for
exploration and profit. The new trend of bartering can bring nuances to the corporate as some countries now seek to
trade resources for products. Whether looking to enter established, emerging or unexplored markets, you can count on
Anthrocenter for information to ease the journey.

We provide:

Culture based information about traditions, language, beliefs, habits and lifestyles
Understanding of shopping and purchasing motivations
Suggestions for unexplored markets
Help slipstreaming into international markets
How to most efficiently and effectively tweak your products and marketing strategies