ConsumerLand

If you knew: What consumers will do in the future? How consumers think about your products and brand? Their thoughts
about your competition? If you could look into a world and watch the future, would this help your company? We can do
this. We can give you great predictions, trends, reactions and allow you to feel secure from R&D to market launch.

Imagine the online social gaming environment populated with simulations or avatars based on real individuals. Then
transfer this simulation to a model populated with consumers, products, marketing, advertising, money, credit, banking,
jobs, competition: You get Avatar Analytics, our Virtual ConsumerLand. Over 11 million real consumers interact digitally.

By identifying factors for your merchandise or products, we can analyse potential consumer behavior over time and
study the effects of many vectors, tweaking things to achieve a better balance for the long run. Consumer Avatars™ are
virtual creations simulating real consumers. Anthrocenter creates the only virtual consumer world where products,
brands, advertising and marketing concepts can be tested using modeled reactions from real consumers, and verified
with real person sampling. Using 31 years of research into consumer beliefs, lifestyles, plans and habits, each avatar
utilizes those factors and allows the virtual consumer to mimic the real person.

Research on individual consumers is compiled into the knowledge base of our digitized real people, our avatars, which
allow the avatars to not only respond to designated virtual environments, but also to project their behavior through time.
Predictions have been tested against the real consumers' choices with a strong statistical correlation and less than 5%
error.

You can learn about how consumers react not only to your product and marketing strategies, but also how the effect
of your competition may change consumer behavior. Consumers have limited time and money. We can help you
understand their probable future behavior to best design and achieve your own success. Our Real-time Information
Consumer Avatar™ Modeling System, Avatar Analytics™ brings in-depth answers to nearly any corporate/consumer query
using Consumer Avatars™, which are the product of 31 years of on-going research. These avatars reflect specific
consumers and can be used to predict behavior over time using multiple variables. Based on an ecological system and
similar to population dynamics of ‘massively multiplayer role-playing online games’ (MMORPGs) such as the highly
successful World of Warcraft, our modeling procedure takes into consideration the environment of current times, geo-
political-cultural influences, personal beliefs, preferences and motivations to predict consumer behavior. The simulation
for the model essentially builds cities and suburbs then populates them with consumers. The avatars interact over time
according to the vectors programmed into each specific scenario, verified with the real people. You can become informed
of potential outcomes before they happen - and use this information to your advantage.

We will want to know your informational needs, then we can input the needed factors to set the simulation into
action. Describe your product, uses, benefits, any info about your competition, marketing plans and then delineate your
requirements for results. Be specific and focus on your intended needs. For example, if you want to know how
consumers will react to new coffee packaging, you do not want to focus on the methods used to make the coffee. If you
want to know if consumers will accept a certain actor in a specific role, you do not want to discuss just the location of
the film. If you want to know if consumers would buy a new car that cost more, make certain the information is
communicated. We will work closely with you to aid you in determining this information to create a seamless liaison.
Easy and fast!

Get what you need before you launch. Test your company brand/products into the Virtual ConsumerLand of
Consumer Avatars™, contact the Center. Contact us

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Avatar Analytics - Virtual ConsumerLand™
Test your products and marketing campaigns before you launch